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Lauren Speaks at Middle East Sports Summit Conference

Without a doubt, a strategic plan is the road map that describes how your company executes the chosen strategy. When applied to sport event planning, it has to spell out where an event is going over the next five, two, one or so years!


Lauren, one of several speakers addressing the Dubai Sports Council-sponsored Middle East Sports Event Summit 2013, shared with the gathering that strategic people planning was a management tool that sports event managers need to master. She believes its not only but can seriously build competitive advantage and communicates strategy to staff, but prioritizes financial needs and provides focus and direction to move from plan to action.

“The complexity and inter-activeness of different elements, namely expertise at planning people at a strategy level and why there is a great demand and need of strategic event planning specialist is very important to any people-base organization,” said Lauren. Her presentation was focused on exploring the value of a laser focused people strategy aligned with the event plan to showcase.

A strategic plan synthesizes documented theory and research in strategic planning and future scenarios. “It also proposes an enhanced, integrated information framework for strategic planning that can help organizations understand the broad. It also includes a range of interrelated elements that influence strategy development,” said Lauren, who believes the sports industry is playing a key role in the region’s economic growth.

Even though more and more sports-related business is now taking place in the Middle East, Lauren agrees the region presents huge potential for leading sports companies to capture the expanding market. On that note, she stressed that strategic planning is more than just a means to defining an organization’s plans for achieving its mission.

“In fact, an organizational strategy is a carefully planned approach to achieving a particular mission. As it relates, to people, strategy planning, it is even more critical to successful event delivery,” concluded Lauren, one of the many speakers who addressed the forum.

Among the conference speakers were:

  • Ahmad Al Kamali, Council Member, IAAF, President, UAE Athletic Federation
  • Faisal Haisnan, CFO, ICC – International Cricket Council
  • Fayez Ramzy Fayez, Circuit Operations Director, Bahrain International Circuit. Bahrain Grand Prix
  • Nick Tarratt, Director – International PGA European Tour
  • Greg Sproule, Managing Director, IMG Middle East & North Africa
  • Colin Smith, CEO, Etisalat Pro League
  • David Graham, CEO, Oman Sail
  • Salah Tahlak, VP Corporate Communications/Tournament Director, Dubai Duty Free Tennis Championships

The ME Sports Event Summit’s agenda looked at opportunities the events bring with them and how best to capitalize on them, providing practical advice for delegates. Lauren said the occasion provided sports event professionals a platform on which a myriad of challenges facing organisers when managing events in the region.

The Summit is vital for any organization or individual involved in the planning, delivery and management of sports events, and to those who supply products and services to sports events in the Middle East. Over 100 senior level decision makers gathered in Dubai in June to network and learn from the biggest players in the industry.

According to the organizers, the conference also presented key opportunities for participants to network and interact with their peers representing international and regional governing bodies, local organizing committees, right’s holders, sponsors and suppliers to events. They felt the need to encourage grassroots is extremely important in the region and the business of sports overall.

The Middle East Sports Youth Forum, which took place 10th June following the two-day conference, included 50-60 students from local universities and sports clubs across the Middle East who participated in workshops and round table discussions with senior sports business industry speakers and facilitators.

The event’s organizers said the forum was designed to help build a future generation of sports business leaders who can achieve progress and advance development in their events or sports companies they will one-day lead. According to Lauren, the MC of the Youth Forum said “the forum has empowered the students to get into the sports event industry and further embed sports into the culture of the Middle East”.  The sport event planning future looks promising with the local talent emerging in the Middle East.

innerpulseLauren Speaks at Middle East Sports Summit Conference
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